No, but in all seriousness its just to say that you don't have to give your audience text in its traditional styling, but it can be done in the medium outside that can be used to express those messages which much more then the text behind it. I think what Sagmeister is doing is showing a physical representation of the persons life story by making them a living canvas on which to use typography on. This gives the piece a more personal and even vulnerable look at the person depicted.
-Side note_
It just reminds me of writing on your forehead your social standing mine would be "average"
Whats yours?
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